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OCTOBER 6, 2005

Contact: Terra Mortensen
PRCA-Birmingham VP of Communications
(205) 995-1775

PRCA-Birmingham named Sharon Heflin Chapter of the Year; Chapter members win Medallion Awards

BIRMINGHAM – For the first time in the history of the Public Relations Council of Alabama (PRCA), the Birmingham Chapter has been named the Sharon Heflin Chapter of the Year.  PRCA-Birmingham has 71 members.

Chapter members accepted the award during the annual PRCA state conference Medallion Awards Banquet on Huntsville on Sept. 16.    The awards were judged by a panel of judges from Nashville, Tenn. 

The Medallion Awards competition recognizes the best work of the state’s PRCA members with certificates of merit, awards of excellence, and the Medallion award, the highest award given.  Judges considered planning, originality/creativity, effectiveness of communications, budget utilization and the role of the entrant in the project.  

Birmingham chapter members recognized for their outstanding works were:  

Nan Baldwin of Metropolitan Development Board

·        Award of Excellence: magazines, tabloids and newsletters

Pamela Harris of Brasfield & Gorrie

·        Medallion Award: magazines, tabloids and newsletters 

Dana McGough of DavisDenny

·        Award of Excellence: direct mail-posters

·        Award of Excellence: writing for media-news releases

·        Certificate of Merit: graphic design-logo

·        Medallion Award: special publications

·        Medallion Award: direct mail-posters

Adam Kelley, APR, of Children’s Health System

·        Award of Excellence: special publications-annual reports

·        Award of Excellence: special publications-informational brochures

·        Award of Excellence: video production

·        Certificate of Merit: potpourri

·        Medallion Award: writing for media-news releases

Pete Pepinsky of Lewis Communications

·        Award of Excellence: total PR program

·        Award of Excellence: writing for media-news releases

·        Certificate of Merit: brand/reputation management

·        Certificate of Merit: magazines, tabloids and newsletters

·        Certificate of Merit: writing for media-news releases

Erin Street of UAB Comprehensive Cancer Center

·        Award of Excellence: writing for media-feature stories

·        Medallion Award: writing for media-editorials and editorial replies

·        Medallion Award: writing for media-feature stories

Josh Till of UAB Comprehensive Cancer Center

·        Award of Excellence: writing for media-feature stories

About PRCA:
PRCA is the state’s oldest and largest group of public relations practitioners. The organization exists to further the professional and networking interests of today's public relations and communication professional in private, public and nonprofit businesses and organizations. Along with networking, PRCA offers career development and civic improvement opportunities, seeks to mentor college students and works to improve the professionalism of public relations practice through its accreditation program. There are six PRCA chapters in Alabama: Birmingham, East Alabama (in Auburn), Mobile, Mobile, Montgomery, North Alabama (in Huntsville) and West Alabama (in Tuscaloosa).  PRCA celebrates its 50th anniversary in 2006.

About the award:
The Sharon Heflin Chapter of the Year Award honors the PRCA chapter that has established excellence in overall chapter operations during the previous year.  Specific focus is placed on programs, membership recruitment, membership participation, promotion of public relations internally and externally, projects, community involvement, accreditation and professional development.

Although established many years earlier, the award was re-named in memory of Sharon Heflin, APR, in 2002.  Heflin, who passed away in 1999, was a longtime member of the Montgomery chapter with service on both the state and local boards.  

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