April Chapter Meeting: The Bottom Line for PR Professionals
You're a public relations expert. You know the ins and outs of writing, understand the different dynamics of working with the media, and you can present your ideas eloquently in front of an audience. You're good to go, right? Wrong.
As you work in the field of PR, you come to see that being a good PR practitioner is more than just being an expert in all things PR. You also need a keen understanding of business. Financial literacy – effectively managing your department’s and your organization’s financial resources – is one piece of that. It’s not a "nice to have" but a necessary skill.
Join Paul Perry, a financial management expert with Warren Averett, as he discusses the bottom line for PR professionals.
Wednesday, April 21
Meeting ID: 840 9860 1303