OBE? The business climate in 2009 is nothing to LOL about. With FUD, PR professionals need to sharpen their skills ASAP. That is why PRSA is bringing you the PR Survival Guide (AKA the PRSA professional development seminar) to address the FAQ for WTSHTF.**
Where? Federal Reserve Bank at Liberty Park (find it with Google Maps)
Why? Earn APR credits!
Cost?
PRCA Members: $30 seminar, $15 lunch*
Non-members: $30 seminar, $20 lunch*
Students: $15 seminar, $10 lunch*
*$5 discount for lunch + seminar
Morning Session #1: Communicating, Coping & Conquering
With job losses occurring daily, PR professionals in all industries face the possibility of having to communicate pending layoffs to employees. How do you break the bad news? What if you’re next? This seminar not only addresses communicating layoffs but also includes advice on how to cope with and conquer a layoff.
Moderator:
Evelyn Mitchell, Vice President of
Corporate Communications, Regions Financial
Corporation
Panel:
Maureen Gleason, Vice President of
Operations, American Behavioral
William Carroll, Senior Vice President,
Business Development, Armstrong Relocation Services
Gerriann Fagan, President, The Prism
Group
Rick Swagler, Senior Vice President &
Director of External Affairs, Regions Financial
Corp.
Morning Session #2: DIY PR
As budgets shrink, PR practitioners are moving quickly to embrace the latest tools that the web has to offer and other methods for low-cost, high-efficiency message delivery — especially when mainstream media is not telling your story. Learn how to fit these new tactics into your PR strategies.
Speaker: Ike Pigott, Alabama Power Company
Lunch Panel Discussion: OMG! What do I say?
In the current business environment, PR professionals in all industries are charged with presenting gloomy forecasts and debunking misinformation. For the closing panel, learn how veteran communicators who have faced the challenge head-on are delivering their organization’s messages in a negative climate.
Moderator:
Mitch Edwards, Director of
Communication, Alabama Department of Education
Panel:
Laura Howe, Senior Director of Public
Affairs, American Red Cross, Washington, D.C.
Patrick M. Keefe, Vice President of
Communications, Credit Union National Association,
Washington, D.C.
Mark Morrison, Manager of Corporate
Affairs and Communication, Honda Manufacturing of
Alabama
Rick Swagler, Senior Vice
President & Director of External Affairs, Regions
Financial Corp.
Julius G. Weyman, Regional
Executive, the Birmingham Branch of the Federal
Reserve Bank of Atlanta
We are joining the United Way of Central Alabama
effort to collect canned foods for those in need at
the July meeting. Simply bring a can (or a few) to
the meeting and feel better knowing you have done
something good for another. Email Michelle Lawley at
mlawley@uwca.org for more information on the canned
food drive or to set up a drive at your office,
school, or church.
**Had trouble deciphering the acronyms? Check the PRSA E-Comm Wiki.
